CASE STUDY: GSE Environmental
Trade show rebrand & marketing strategy
Previous marketing regime's trade show solutions
When I joined GSE it was right after the company had gone through a full global rebrand. The company had an entirely new position, tone, and identity. However, only one piece of collateral was rebranded by the agency, who did the rebranding.
GSE is seen at over 40 North American shows annually. Many of these shows are minor and only require reusable displays. After polling and meeting with sales, I discovered that infographics led to more conversations with customers on the floor.
The solution was clear. Along with the senior copywriter, we launched a "Do you care if it leaks?" campaign. I created the art and infographics that tied directly into the products being highlighted to be sold, at the event.
